Are social contracts building or destroying your brand?

When it comes to business, it’s easy to get clinical or transactional. Especially if what you’re selling is a physical object and even more so if your bank balance is plunging into the red. You have product x, I want it and so I hand you over my hard earned money for it. This isContinue reading “Are social contracts building or destroying your brand?”

Running on autopilot – how reliable is system 1 thinking?

Ok, before you continue reading, I want you to ask yourself a question (and if possible, map it out in your mind): If I turned off all the lights in your house/office and you were desperate for the bathroom, would you know how to get there? Admittedly you might stumble a bit, perhaps bump intoContinue reading “Running on autopilot – how reliable is system 1 thinking?”

Future problems: Why planning how you’ll behave never really goes as planned…

So here’s a scenario I’m sure you’re familiar with: You’re out having fun and somebody reminds you of some obligation you’ve been putting off. Since you don’t really feel like dealing with the fun police, you look them square in the eyes and with a mischievous grin plastered across your face say “all good, that’sContinue reading “Future problems: Why planning how you’ll behave never really goes as planned…”