The power of RE

There are two types of creativity. The first imagines something that has never before existed. The second puts a different lens on something so that the interpretation changes. That is the power of RE. Re-use Re-purpose Re-assess Re- imagine Re-think Re-focus Re-examine Re-assign Re-invent Re-deploy Re-brand Re-evaluate RE is the most powerful tool available toContinue reading “The power of RE”

Why people can’t seem to stay indoors and what we can do about it: a behavioural look at COVID-19

In our last article, we looked at the potential reasons for people’s impulse shopping and the spike in fear.┬áNow lets delve into what looks like the opposite phenomenon: why people don’t seem able to follow the request to stay at home! We know physical distancing can make a huge difference, so why don’t people doContinue reading “Why people can’t seem to stay indoors and what we can do about it: a behavioural look at COVID-19”

Putting our behaviour under the microscope- COVID-19 under a behavioural science lens (pt 1)

Mere months ago, Australia was ravaged by ferocious bushfires. As our beautiful native forests were enveloped in flames, we watched as houses were destroyed, animals were burned alive and individuals bravely risked their lives to protect others and the country we love. Despite the tragedy, we watched people around the world band together. Money andContinue reading “Putting our behaviour under the microscope- COVID-19 under a behavioural science lens (pt 1)”