What psychological or social contracts are you bound by?

The first thing you learn as a law student studying contract law is that there are four elements that make up a contract: Offer, acceptance, consideration and intention. In essence, you need to show you want to enter into the agreement, give something up to show you’re serious and have a clear understanding between theContinue reading “What psychological or social contracts are you bound by?”

Are social contracts building or destroying your brand?

When it comes to business, it’s easy to get clinical or transactional. Especially if what you’re selling is a physical object and even more so if your bank balance is plunging into the red. You have product x, I want it and so I hand you over my hard earned money for it. This isContinue reading “Are social contracts building or destroying your brand?”