The three elements of effective persuasion

The easier your message is to read, understand, and remember, the more convincing it will be – Daniel Kahneman You’ve spent hours carefully pulling together information that can explain an outcome. The intention is to bring the rest of the team onside with your idea. You have your graphs, your list of citations, your 30Continue reading “The three elements of effective persuasion”

Running on autopilot – how reliable is system 1 thinking?

Ok, before you continue reading, I want you to ask yourself a question (and if possible, map it out in your mind): If I turned off all the lights in your house/office and you were desperate for the bathroom, would you know how to get there? Admittedly you might stumble a bit, perhaps bump intoContinue reading “Running on autopilot – how reliable is system 1 thinking?”